There’s no shortage of pet topics to write about, from new pet toys and treats to training and rescue stories. However, it can be challenging to find new ideas that will keep readers engaged. The good news is that the industry is always buzzing with news and events, which can provide plenty of content inspiration.
For example, if you see that your competitors are writing about pet-related holiday events or product promotions, don’t be afraid to rework those topics and add your own spin to them. This will make them feel fresh and original, and it will also show your readers that you are aware of what’s happening in the pet industry.
Another way to keep your readership interested in what you’re creating is to include a personal element in your posts. This is especially important if you run a dog or pet training business, as it will allow your readers to develop a deeper connection with you and your work.
A great way to do this is by telling a success story of a dog or pet parent whose life has changed as a result of working with you. For example, if you help a pet parent train their leash pulling dog and they see that same transformation happen in the success story on your blog, it’s an excellent form of social proof for potential customers who may be considering hiring you to work with their own pups.
Taking your readers on a tour of your business is another great way to connect with them. This works particularly well for dog trainers and pet groomers, as it allows them to showcase their facility and introduce their staff members. In addition, it can be a powerful way to demonstrate your expertise, as you can provide valuable insights into different aspects of your industry.
If you want to take things up a notch, consider doing an Instagram video or Facebook Live of your tour so that your readers can see what you’re talking about and interact with you. This is a fun and interactive way to get your audience involved, and it will make them feel like they are getting an exclusive look at what goes on behind the scenes of your dog or pet business.
Creating pet shopping guides Dog Blog and in-depth product reviews is another great way to continue bringing in new readers and keep your current readership engaged. This is especially true if you are able to include discounts and recommendations for your favorite pet products in the article.
You can also write a list post on your top 10 pet-related items that you use. For example, if you go camping with your dog, you can write a blog post sharing tips on how to camp with your dog or a top 10 list of camping gear that every pet parent should have.